Machine Learning Approaches for Customer Churn Prediction in Telecommunications

Volume: 10 | Issue: 02 | Year 2024 | Subscription
International Journal of Telecommunications & Emerging Technologies
Received Date: 08/20/2024
Acceptance Date: 09/23/2024
Published On: 2024-11-20
First Page: 1
Last Page: 7

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By: Anjali Banarase, Ruchi Dave, Vaishnavi Chavan, and Kajal Bhagwat

1-4 Student, Department of Electronics & Telecommunication Engineering, Smt. Kashibai Navale College of Engineering, Vadgaon, Pune, Maharashtra, India.

Abstract

Customer churn prediction is a critical challenge for companies in the telecommunications industry. The competition is intense, and acquiring new customers can be costly. Predicting when existing customers might leave (churn) helps companies take proactive measures to retain them, reducing churn rates and costs. By analyzing historical customer data, including demographics, service usage, billing, and customer service interactions, this study aims to identify customers at risk of leaving their current service provider. The goal is to develop a robust predictive model that can help telecom companies take proactive steps in customer retention. To identify the most efficient model, the study assesses the performance of several algorithms using criteria such as accuracy, precision, recall, and others. Through thoughtful feature selection, preprocessing, and model evaluation, our research showcases how machine learning can be a vital tool for identifying and reducing churn, leading to cost savings and improved customer satisfaction. As the telecom sector becomes more competitive, the ability to anticipate customer behavior and preempt churn will play a critical role in sustaining profitability. By applying advanced predictive models, telecom providers can not only retain valuable customers but also make data-driven decisions that drive business growth. The findings of this research contribute to the growing body of knowledge on machine learning applications in the telecom industry.

Keywords: Customer churn prediction, telecommunication industry, machine learning algorithms, predictive modeling.

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Citation:

How to cite this article: Anjali Banarase, Ruchi Dave, Vaishnavi Chavan, and Kajal Bhagwat, Machine Learning Approaches for Customer Churn Prediction in Telecommunications. International Journal of Telecommunications & Emerging Technologies. 2024; 10(02): 1-7p.

How to cite this URL: Anjali Banarase, Ruchi Dave, Vaishnavi Chavan, and Kajal Bhagwat, Machine Learning Approaches for Customer Churn Prediction in Telecommunications. International Journal of Telecommunications & Emerging Technologies. 2024; 10(02): 1-7p. Available from:https://journalspub.com/publication/machine-learning-approaches-for-customer-churn-prediction-in-telecommunications/
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