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Analyzing A Public Opinion towards Recent Trends of Advertising: A Literature ReviewBy Dipamkumar Raval, Rhuta Mehta
Abstract: This literature study aims to analyze the ever-changing landscape of public opinion toward advertising and its recent trends, including several elements that impact individual perceptions and preferences. This writing provides a comprehensive analysis of the complex interplay of the general population, media outlets, and the advertising sector. This literature analysis examines the influence of emerging technology, ethical considerations, the significance of cultural diversity, and the evolving notion of consumer empowerment …
Published in International Journal of Digital Communication and Analog Signals · Vol. 9, Issue 2, 2023 · pp. 22–28 Read article →