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Digital Transformation of City Brands: A Synergistic Mechanism of Cultural Output, Identity, and Brand Co-Construction Taking Harbin Ice and Snow World's Popularity as an ExampleBy Xinru Gao, Galina V. Astratova
Abstract: Taking the rapid rise of Harbin Ice and Snow World from its official opening on December 18, 2023, to the present day as an example, this article analyzes in depth the interactive relationship between Harbin Ice and Snow World and the construction of the city brand through multiple perspectives such as timeline, social media influence, cultural output, identity, and brand co-construction. The article aims to explore the successful experience of …
Published in International Journal of Digital Communication and Analog Signals · Vol. 10, Issue 1, 2024 · pp. 1–9 Read article →