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Future Trends in Web Analytics: A Comprehensive ReviewBy Valentin Kuleto, Mladen Radaković
Abstract: This review paper explores future trends in web analytics, focusing on their impact on business and technological advancements. The paper discusses critical areas such as advanced data analytics, mobile analytics, offline and online data integration, privacy protection, and data visualisation. Drawing upon scientific literature, the paper highlights the significance of artificial intelligence, machine learning, and sentiment analysis in deepening data insights. Integrating offline and online data and the growing importance …
Published in International Journal of Telecommunications & Emerging Technologies · Vol. 9, Issue 1, 2023 · pp. 12–17 Read article →