International Journal of Telecommunications & Emerging Technologies
Future Trends in Web Analytics: A Comprehensive Review
Abstract
This review paper explores future trends in web analytics, focusing on their impact on business and technological advancements. The paper discusses critical areas such as advanced data analytics, mobile analytics, offline and online data integration, privacy protection, and data visualisation. Drawing upon scientific literature, the paper highlights the significance of artificial intelligence, machine learning, and sentiment analysis in deepening data insights. Integrating offline and online data and the growing importance of mobile analytics offer valuable opportunities for businesses to optimise user experience. The ethical considerations surrounding privacy protection and the need for transparent data practices are emphasised. Finally, the paper underscores the importance of data visualisation in enhancing data comprehension and decision-making processes.References (14)
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