By: Nasika Lakshmi
Assistant Professor, Department of Commerce, Badruka college of commerce and Arts, Kachiguda Hyderabad, Telangana India
Sustainable Development Goal 9 focuses on developing robust infrastructure, advancing inclusive and sustainable industrialization, and promoting innovation. It emphasizes that a strong infrastructure foundation is essential for economic progress, technological growth, and community well-being. By focusing on sustainable practices, SDG 9 encourages industries to adopt environmentally friendly technologies and sustainable production methods. Additionally, it emphasizes the importance of research and development as key drivers of innovation, enabling countries to enhance their industrial capacity and adapt to changing economic landscapes. Achieving SDG 9 not only contributes to economic resilience but also supports other SDGs by promoting sustainable urbanization, reducing inequalities, and mitigating climate change impacts. SDG 9 plays a crucial role in shaping a sustainable future that serves the needs of both people and the planet. This study explores the integration of Sustainable Development Goal 9 (SDG 9) focused on industry, innovation, and infrastructure into the business models of tech startups in India. As these startups play a pivotal role in driving economic growth and innovation, aligning their strategies with SDG 9 is essential for promoting sustainable practices and long-term viability. The study employs both primary and secondary data methodologies, analysing existing literature, case studies, industry reports, and data collected from tech startup stakeholders through structured questionnaires. This mixed method approach aims to identify the current state of SDG 9 integration, as well as the challenges and opportunities faced by tech startups. Key findings indicate that while there are significant opportunities for competitive advantage through sustainability, startups encounter barriers, such as resource limitations and a lack of awareness. The study concludes by offering actionable recommendations for startups to effectively incorporate SDG 9 principles into their operations, promoting a more sustainable and inclusive future.
SDG9, innovation, Tech Startups, sustainable practices, business models
Citation:
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